James Agency | Property Creative Agency Sydney

Brand Concept & Strategy (All Industries)

Aside from creating brand and marketing for some of Australia’s biggest property developers, we also provide concept and strategy for clients in all industries, from boutique food and beverage producers to large financial firms; from websites for local sole traders to rebranding strategies for conservative and image-conscious multinationals. Regardless of the client’s size or budget, our team of strategists and creatives collaborate on each brief to craft brands that stand up, stand out and get results. While we tailor each package to the needs of the client, our Branding & Strategy packages generally include:

Our passion is bringing brands to life, with a style, aesthetic, voice, logo/brand insignia, and presence that puts the company at the forefront of their market and front-and-centre of their clients’ consciousness.

Our copywriter helps provide clients with a tone of voice for their collateral and campaigns that is natural, authentic and effective for the target customers and clients.

With a team that comprises experts in both print and digital mediums, we craft everything from online banners to high-end coffee-table books; from large-format print and wayfinding to immersive 360º online display suites.

We provide clients not only with a range of print and digital assets they can use into the future, but clear and consise Brand Guidelines that ensure their brand is applied consistently, ensuring brand recognition and, ultimately, repeat business.

Property Branding
& Marketing

With over 15 years of experience in the Australian property market, our core specialty is in creating effective end-to-end property branding and marketing campaigns, conceptualised with depth and intelligence, optimised for the relevant target demographic, and executed with confidence, clarity and care. Whether a residential, commercial or industrial development, we tailor our packages to the needs of every client. Our Property Brand & Marketing packages generally include:

Firstly, we thoroughly research a development’s location and target demographic. Based on this groundwork, we formulate insight-based, conceptual branding options for our clients to select from, which we then develop in ongoing consulation with the client.

For a property brand to be effective, it’s imperative that it has personality. For every property project, we craft a tone of voice that reflects the calibre of the project and effectively engages its target audience.

We conceive, design and oversee the installation of unique, fun and engaging display suites that enhance the buyer experience and ultimately facilitate greater sale rates. We manage the complete process, from the creation of large-format print and wayfinding to immersive 360º online display suites.

To make the branding and marketing process simple and seamless for our clients, our dedicated Project and Operations Manager oversees every aspect of the project, from start to finish, including weekly update meetings, keeping everything on-brand and on deadline.

Our Property Branding & Marketing packages include a customised, targeted print and digital marketing strategy, optimised for the most effective market reach in light of the development’s specific qualities.

Keep Us On Call

This is new for us. But we’re not afraid of commitment. For a negotiable monthly fee, you can keep our team of branding experts, elite designers and wording wizards on hand all day, every working week (of course with none of those pesky lock-in contracts). Need that last minute press ad put together by 5pm yesterday? We’ve got you. Want to inject some life into your LinkedIn page with custom-branded content and sparkling-clean new copy? No problem.

Our customised retainers mean all your design and branding needs are covered, keeping your company looking and sounding its best, and giving you some much-needed peace of mind. Simply get in touch via our contact page and together we’ll work out the most effective and affordable retainer for your needs.

Creative that captivates.
Content that sings.

Marketing Campaigns
(All Industries)

Whether you’re trying to sell a property, a product, or simply trying to get your name out in the market, we provide insight-driven marketing strategies for companies of all sizes and in all industries. From mail-outs and brochures to digital activations, we deliver campaigns that get traction and increase sales.

A truly effective campaign often requires multiple touch-points. With that being the case, we specialise in Integrated Campaign packages that entertain and engage potential customers both on and offline.

Instagram, Facebook, Twitter, LinkedIn. Wherever your target audience is most active, we create social media marketing strategies and targeted campaigns that achieve great results for relatively minimal investment, supported by detailed, yet easy to understand, user engagement reports.

Nobody likes spam. More importantly, nobody reads it. That’s why we write and design EDM campaigns that avoid the junk box, interest your audience, and effectively monetise your contact database.

With the digitisation of every aspect of modernity well underway, it’s no secret that the print industry is not exactly at its peak. But therein lies opportunity. Now more than ever, a cleverly designed and artfully crafted print piece is rare, unique, and uniquely effective.

We like to build long-term relationships with our clients. By developing a deep understanding of your business, we can think on our feet and develop effective designs and campaigns whenever you need them.

Print Design

Don’t tell anyone, but we secretly love print more than digital. Uncoated stocks? Our favourite. Mohawk Superfine Eggshell? What dreams are made of. Our love for print and our partnerships with Australia’s best printers consistently lead to outstanding (and award-winning!) print pieces.

Over the past 15 years we’ve distributed literally millions of unaddressed mail items, which has put us into a position of securing special negotiated rates with Australia Post. In a digitised world, sometimes the most tangible marketing can be the most effective. Talk to us about how a mail-out campaign can effectively reach your target audience, and leave a lasting impression.

If designed with care and imbued with quality, a brochure, annual report or magazine can become the centrepiece of an office coffee table, and a high-impact, long-lasting representation of your company’s market position. We have 15 years of experience in print production, and the relationships with printers to create stunning print pieces at the most economical price possible.

Business cards aren’t dead. Only pointless, mediocre, here’s-my-number business cards are dead. Starting a meeting by handing over a unique, well considered and immaculately produced card speaks volumes about your company’s attention to detail, and is a low cost way of achieving a strong first impression.

We write, design and develop POS collateral that grabs attention and drives sales. Whether a shopping centre, sales office, display suite or front desk, we craft POS marketing pieces that engage, inform and inspire action.

Perception is everything. Appearance does matter. And always, always judge a book by its cover. The difference between your product and the one next to it is often, in the eyes of the buyer, the one that ‘feels’ (which is to say, looks) right for them. We create bold, unique and research-driven packaging pieces that put your product in the best light, and the most hands.

From a simple signboard to thousands of metres of construction hoarding, we love to create outdoor activations that get noticed and get results. We have long-standing relationships with some of Australia’s best signage companies, and we oversee the installation and application of all large-format work to ensure the highest quality and maximum impact.

Digital Design

Having a website is like having a party. It only works if people turn up. That’s why we create websites and digital content that not only look incredible and function flawlessly, but that attract audiences and expand market reach. From simple landing pages to interactive and fully-responsive websites, we design websites and digital content that inspire and delight.

We design, develop and code beautiful bespoke websites aimed toward unique functionality and enjoyable user engagement. From custom animations to integrated 3D tours and galleries, we prioritise the end user experience, ensuring whether on tablet, mobile or screen our responsive sites connect and captivate your audience.

An effective online presence entails more than just a sparkling website. We research, review, analyse and streamline social media branding, posts and profiles to ensure branding is clear, consistent and effective.

Bring your advertising and online presence to life with animation and branded motion graphics, or have us script and produce a promotional video that will be perfect for your social media platforms.

Email campaigns are a cheap and effective way to maintain contact with your clients and buyers. We are specialists in designing standout responsive emails that get read and increase customer engagement and brand recognition.

Google advertising, realestate.com.au, domain.com.au … you name it, we’ve got you covered. We write captivating content and craft effective online ads that get noticed and get clicks.

We provide optimisation and paid advertising services to ensure your website is reaching the audience it desires and garnering the attention that it deserves. By focusing on content over code, we consistently achieve high-ranking websites that spread widely and rapidly.

Copywriting

Any branding or marketing agency worth its salt knows that words are at the heart and soul of effective work. We don’t only create brands and campaigns that look amazing. Our team of designers, brand specialists and dedicated copywriters work together to ensure our projects are as articulate as they are immaculate; as engaging in content as they are in form.

We offer comprehensive copywriting services for websites, social media, property listings, advertising and advertorials, and print collateral across all industries.

What’s in a name? Ideally, quite a lot. Our team of branding experts work in collaboration with our clients and in-house copywriter to craft company names and taglines that are distinctive, striking, clever, and conceptual, and that carve out a unique market space for their owners.

In order for a website to be engaging for an audience, it needs to be aesthetically pleasing, intuitively functional, and driven by carefully crafted content suitable for its target demographic. We write website copy that authentically reflects your brand’s voice, and content that is punchy, entertaining, and search engine optimised.

Need a long-form article, advertorial, interview or press release? No problem. We have extensive experience in research and long-form copywriting, and are wizards at moulding high-impact articles from limited briefs.

Love it or hate it, social media is here to stay. And if harnessed effectively, it can be an incredibly effective (and incredibly low cost) tool to market your products and services directly to your audience. We help clients create content that is engaging, and to build social media bases that become not just followers, but fans.

Whether on your company website or your LinkedIn page, a professional profile is a critical juncture where current and future clients read, assess and act on your self-presentation. By positioning your profile effectively, we can help increase the amount of engagement your profile attracts, and the potential leads it can achieve.

We Don’t Just
solve Problems.
we Create
opportunities.

Brand Concept & Strategy (All Industries)

Property Branding
& Marketing

Keep Us On Call

Marketing Campaigns
(All Industries)

We like to build long-term relationships with our clients. By developing a deep understanding of your business, we can think on our feet and develop effective designs and campaigns whenever you need them.

Print Design

Digital Design

Copywriting

We like to think Big Picture.
Ideas first. Design second.

We Don’t Just solve Problems. we Create opportunities.

Brand Concept & Strategy (All Industries)

Property Branding & Marketing

Keep Us On Call

Marketing Campaigns (All Industries)

We like to build long-term relationships with our clients. By developing a deep understanding of your business, we can think on our feet and develop effective designs and campaigns whenever you need them.

Print Design

Digital Design

Copywriting

We like to think Big Picture. Ideas first. Design second.

We Don’t Just
solve Problems.
we Create
opportunities.

Property Branding
& Marketing

Marketing Campaigns
(All Industries)

We like to think Big Picture.
Ideas first. Design second.