creative agency. brand consultancy.

Cliffbrook Capital

As a startup in the commercial real estate funds management industry, Cliffbrook Capital wanted a bold and distinctive brand that position them as well-established, while conveying teamwork, connection and reciprocity. To this end, we developed a simple, iconic brand insignia, and visual and typographic styling guide, later utilising for application across a range of premium business stationery and a clean, modern website design.

Sometimes it’s the simplest, most straight-forward ideas and forms that most succinctly (and so successfully) capture a brand’s conceptual core. In the case of Cliffbrook Capital, we took the firm’s lettering and rendered it in a form that instantly connotes teamwork, connection and dependability, complemented by a palette that conveys reputation and establishment.