At least, that was the case for these high-end luxury homes in Lindfield, which were over 50% sold in just two weeks following release.
Coco Republic. Giles Tribe. Hugh Gordon. Rudder Developments. And Sotheby’s International Realty? Whew. With such a visionary all-star team behind its inception, this development deserved the name of a visionary creative to inspire the campaign. Using the poet and nature essayist Ralph Waldo Emerson as its namesake, Emerson in Lindfield is a unique blend of inspiration, creativity, careful construction and natural surrounds.
In order to give the campaign an immediate boost we created a direct mail campaign of 50,000 units sent directly to the target market. We produced a premium 34 page brochure with gold foiling finishing, and a knockout display suite with custom styling by Coco Republic to simulate apartment fit-outs.
For every campaign we try to balance the conceptual/metaphorical with the product/literal aspects of the campaign. for us the name, the tone, and a lot of the content of Emerson spoke to the concept, and the gold and white palette became a way of balancing that, of keeping the product presentation refined and distinctively luxury.