creative agency. brand consultancy.

Rudder Group

After commencing development on the exclusive Edition Residences in Commonwealth Street, a 33-storey luxury highrise designed by highly-acclaimed architects FJMT, it became clear that Rudder Group’s website and brand didn’t adequately reflect their position in the industry.

We were tasked with repositioning Rudder Group by refining their brand aesthetic and print collateral, plus the creation of an elegant new website, supported by copy that reflects the prestigious nature of Rudder’s high-end developments.

The outcome has been an increase in website engagement, and an organic shift in the market’s perception of Rudder Group as an elite property development firm.