Working with Multipart Property, we were given the role of positioning this stunning set of 12 one, two and three bedroom apartments in a unique space, something that would really stand out in a competitive market. After reviewing the site and using one of our best photographers, we conceptualised that there was something almost surreally artistic about the lifestyle offered in Cronulla, and that became the core of the campaign.
We like every campaign that we roll out to tell a story, but for this job we pushed that even further, incorporating narrative throughout the brochure and building the whole concept around a character of Tara Maree. The theme was a play on life imitating art, and it gave us a really unique position in the market.
We put the artistic flair in the hands of the audience for our bold, art-inspired Tara Maree Project in the heart of Cronulla. We created a standout oversized brochure, combining gorgeous local photography, artistic digital manipulations, narrative copy and exceptional CGI renderings. Combined with a bold website design and supporting online campaign, Tara Maree has become an instantly recognisable development.