Working with Jarosc Holdings, we created a distinctive, premium (and yet approachable) brand for The Yards of Bundanoon. Driven by a consciously local theme and supported by the tagline ‘create the lifestyle of your dreams’, our campaign entailed POS marketing, engaging website with promotional video, print collateral and sales books. We also conceptualised a co-branding strategy in partnership with a premium local winery in order to both boost local engagement and further establish the brand as a high-end, sought-after estate.
It’s a privilege to work on brands for clients that are providing a product to the market that we are genuinely excited about. The Yards of Bundanoon is a picturesque area, and a real opportunity for a lifestyle change. Our passion for the product is reflected in the visual and verbal integrity of the brand, and ultimately resulted in a great response from the target market.